Haier Wash

UX RESEARCH

INTERACTION DESIGN

Role

UI & UX Designer

Team

Individual

Duration

1 Month

Overview

My college uses the Haier Wash app for laundry, but throughout my years at college, I observed numerous complaints about the app in the laundry area.

Start with Site Templates

As a product designer, I proposed a hypothetical solution to simplify the machine booking process, reduce user frustration.

Surveys and interviews

When I started working on this project - one thing was clear to me, I have to better the visual appearance of the app. I started my initial user research, empathizing with users to identify critical UX issues in using the app through conducting interviews and survey. This method proved cost effective and efficient.

Survey insights

12 Questions, 21 Participants (Age - 19 to 23 years, college students)

-Lengthy process
-Unclear Instructions
-Unreliable OTP process
-Poor UI
-Hard to navigate

“The 3-step laundry process feels more like a 50-step process. I want a straightforward process where I can just scan and start washing my clothes.”

Apaar Sharma

22 year old

Key insights

In my preliminary research, I identified critical points and organized them according to the task flow: pre-booking, during booking, and post-booking processes. This allowed me to pinpoint major issues, which I then actively pursued for further design process.

How Might We?

How might we reduce the cognitive load on the user?

User flow

While brainstorming the possible user flows on Whimsical, I actively tested for fault lines and potential knowledge gaps users might encounter in each iteration. By empathetically placing myself in the users' shoes, I streamlined the machine booking process's user flow and initiated rapid prototyping sketches for the app.

Prototype

While addressing UX issues, I also redesigned the app UI, making it clean by introducing a minimal and consistent design for a more refined user experience.

Usability testing

I conducted Guerrilla testing at the laundry area where I could easily find the target audience for the app as my participants, proving well-suited for my prototype testing.
Major feedback were as follows-

Participants

36 Participants, Age - 19 to 23 years, college students

Here's what people are saying!

Go check out my Linkedin post here: Click here.

Learnings


This project helped me in identifying how real world problems look like.

This was a great opportunity to independently manage a design project.

The project prompted me to analyze and understand the decisions made by the company.

Congratulations for making it till here!

Next Project?

Let's build something impactful

Let's build something impactful

I would love to chat about design or good food!

Email

LinkedIn

Behance